Crowd Pleaser: A Showcase of Flavors

Close to a year ago, our team introduced a new and exciting way to highlight many of our coffee varieties in a customer’s location.  By utilizing slim packaging options, already in use with our single-serve coffee pod line, we can serve up 8-12 flavors at any time.  More choices, more flavors, more freedom.  And thus, the Crowd Pleaser was born…

To launch the new Crowd Pleaser option, our team wrote and performed a one-act play.  And “play” we did.  Yes, it’s goofy and hokey.  But it conveys a message that though we have a fun side, we are all serious about our coffee.

So now, we present to you Randy and Crowd Pleaser Man:

http://vimeo.com/62370897

We have been working on a few other videos over the last few months, and cannot wait to share them with you.  Cheers!